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Brand and Marketing Manager

The Brand and Marketing Manager is a full time 8-month maternity role responsible for all marketing at the Club. Focussed on the implementation of the Club’s overall marketing objectives and promotional/communications plan.

This role involves the leadership and management of the marketing team and liaison with external agencies. Responsible for; brand management, delivery of creative execution, implementation of advertising and promotion programs, market research studies and reporting on results & ROI.  Reporting to the Chief Commercial Officer.

To be successful in this role, you will;

  • Develop and implement marketing strategies, which brings insights and benefits to the Club’s entire business.
  • Drive Fan engagement – work collaboratively with all areas of the Club’s operations to deliver greater fan engagement and insights.
  • Manage & develop staff – lead, manage, mentor and develop the staff in the marketing department.
  • Deliver Marketing & Communications – drive and oversee the development of marketing communications and promotions.
  • Create Commercial outcomes – oversee the marketing and communications requirements to assist with reaching annual goals.
  • Provide Brand management – development, graphic design outputs, production and delivery of the brand style guide and delivery of key collateral.

This role will require some work outside of standard business hours including game days and various function and events.

Essential qualifications:

At least 5 years' experience in a senior level equivalent role.

Competencies / expertise:                  

  • Knowledge of branding and marketing principles; practical experience in brand management and advertising concepts.
  • Proven experience in leading and driving the direction and delivery of a marketing strategy
  • Experience setting targets, budgets and monitoring and measuring performance.
  • Experience and knowledge of innovative customer engagement using latest technologies
  • Strong strategic thinking with clear understanding of customer segmentation and insight into current marketing & media trends.
  • A clear understanding of the data acquisition process and ability to generate initiatives and campaigns to drive successful commercial outcomes across various departments
  • Ability to lead a team of creative people
  • Proven client relationship management and communications strategies.
  • Ability to innovate and contribute to the development of new marketing initiatives.
  • Ability to analyse issues, evaluate solutions, develop sound conclusions and recommend a course of action
  • Highly developed computer skills, including proficiency in website development, CRM software, Adobe software (including InDesign, Illustrator, Photoshop)
  • Ability to work under pressure and within tight time constraints when necessary, is well organised and methodical.
  • Demonstrated ability to develop relationships with a diverse range of people and businesses in the corporate, government and not for profit sectors.

This position offers the opportunity to join a dynamic sports business that is experiencing growth. A high performance working culture and a competitive salary and benefits will be offered to the successful candidate.

If you think you have the required skills and abilities for this position, we encourage you to apply. Applications must include a cover letter and resume.

Applications close on Friday 22nd December, interviews will be scheduled from the receipt of applications.

Please direct all enquiries to Hayley Christiansen via email at employment@afc.com.au

No agencies please.

Digital Media Coordinator

Reporting to the Digital Engagement Manager, the Digital Media Coordinator is a newly created role, responsible for effectively bringing corporate partner campaigns to life across the Club’s key digital channels including website, mobile, app and social media.

To be successful in this role, you will be able to:

  • Implement strategies that improve the effectiveness and value of corporate partner campaigns across the Club’s digital and social media platform;
  • Increase revenue from Commercial activity, including website advertising and paid social media advertising;
  • Coordinate the delivery of the Club’s digital ad inventory across website, mobile, video and app;
  • Coordinate and schedule paid advertising across the Club’s social media channels;
  • Liaise with staff, corporate partners and third-party suppliers to coordinate and implement campaign requirements;
  • Maintain and update the Club’s digital rate card;
  • Ensure compliance with AFL/Telstra/Club policies, guidelines and business rules;
  • Ensure Commercial team and Digital Engagement Manager are regularly provided with reporting of all online activities against benchmarks.

This role will require work outside of standard business hours including some game days and various function and events.

Essential qualifications:

Qualifications in Marketing, Communications, Journalism or Media would be advantageous. Digital agency experience looked favourably.

Competencies / expertise:                  

  • Excellent relationship building/interpersonal skills
  • Understanding of the digital advertising metrics and reporting
  • Excellent analytical skills with the ability to apply insights to campaigns
  • Experience in implementing digital marketing campaigns across multiple platforms
  • Experience with social media platforms and paid advertising
  • Basic design/creative skills
  • Excellent organisational and time management skills
  • Excellent written and verbal communication skills.

This position offers the opportunity to join a dynamic sports business that is experiencing growth. A high performance working culture and a competitive salary and benefits will be offered to the successful candidate.

If you think you have the required skills and abilities for this position, we encourage you to apply. Applications must include a cover letter and resume.

Applications close on Friday 5th January.

Please direct all enquiries to Hayley Christiansen at employment@afc.com.au

No agencies please.