The Crows Children’s Foundation is partnering with Kickstart for Kids in 2017, providing $100,000 to help the not-for-profit organisation continue to supply up to 40,000 breakfasts weekly to school children across South Australia.

Kickstart for Kids runs breakfast, lunch and mentoring programs in South Australian schools and also provides basic clothing and healthcare needs to improve education outcomes for children experiencing hardship.

As part of the partnership, fans can also help out through a new initiative called Kicking Goals for Kids.

The initiative means that for every goal the Crows men’s team kicks during the 2017 season fans can make a donation – which can be as small as 25 cents per goal or an amount of your choosing – with all proceeds going direct to assisting the Crows to support SA children.

Learn more about how fans can get involved with Kicking Goals for Kids here.

Crows Children’s Foundation Manager Louise McDonald said the Club was excited about the new partnership.

“At the Adelaide Football Club we aim to not only be successful on the field but also, through the work of the Foundation, we want to make a difference in the community,” McDonald said.

“Kickstart for Kids does fantastic work and this year we are thrilled to partner with them to ensure no South Australian child starts their day without breakfast, or for that matter heads off to school without a packed lunch.

“Our goal is to assist Kickstart for Kids not only through funding but also by providing the priceless additional support of promotion and player involvement where possible. What’s more, through Kicking Goals for Kids our fans can also be involved.

“Since the Foundation was established in 2005, more than $1.2 million has been distributed to support those less fortunate via a host of charities and we’re looking forward to extending that through our work with Kickstart for Kids.”

Kickstart for Kids founder Ian Steel said the partnership would significantly help the organisation to assist school children to achieve positive educational and self-esteem outcomes through breakfast, lunch and mentoring programs.

“It takes $25 per week to fund the breakfast program for a single school, and just over $1,000 for an entire year,” Steel said.

“This makes a huge difference to the everyday lives of thousands of South Australian children.

“We’re thrilled to be partnering with the Crows Children’s Foundation and Crows fans in 2017 to ensure SA kids live a better life, have improved self-esteem and fulfil their potential.”

The Crows Children’s Foundation raises and distributes funding to sick and disadvantaged children across Australia – and occasionally internationally – by boosting health, education and welfare programs.

In 2016 the Foundation donated almost $120,000 to Autism Spectrum Australia, the Women’s & Children’s Hospital Foundation, the Childhood Cancer Association and The Salvation Army to undertake specific assignments to assist children in South Australia.

The Foundation is also partnering with Canteen in 2017.