The Crows are calling on footy fans to bring a jar of breakfast spread – jam, vegemite, peanut butter or honey – to the Club’s Round 12 clash with St Kilda to help feed SA primary school children in need.

The Crows Children’s Foundation has partnered with Kickstart for Kids in 2017 to help the organisation provide up to 40,000 breakfasts weekly to local school children to ensure they don’t start the day hungry.

The not-for-profit organisation runs breakfast, lunch and mentoring programs in SA schools and also provides basic clothing and healthcare needs to improve education outcomes for children experiencing hardship.

Making sure every child eats a daily breakfast is one of the simplest ways to improve their health, behaviour and school performance.

The Crows Children’s Foundation has donated $100,000 to help fund Kickstart’s programs, and is urging footy fans to help out as well.

Fans will find collection bins for breakfast spreads at each of the main gates at Adelaide Oval for the St Kilda game on Friday, June 9, with volunteers also rattling tins around the ground to raise vital extra funds.

Kickstart for Kids is constantly in need of food supplies, such as breakfast spreads, as each week they go through approximately:

  • 500 packets of cereal
  • 1 tonne of fruit
  • 2,000 loaves of bread
  • 8,000 sandwiches
  • 3,500 tubs of yoghurt
  • 1,800 eggs
  • 250 jars of breakfast spreads

 Kickstart for Kids CEO Ian Steel said he was grateful for the support of the Crows community.

“Having breakfast is such a simple thing that many of us take for granted, but a lot of South Australian kids don’t get breakfast at home and it makes a huge difference to their day,” Steel said.

“It takes $25 per week to fund the breakfast program for a single school, and just over $1,000 for an entire year, so every little bit of help goes a long way.”

Kick Start for Kids is also looking for volunteers to help run the program. If you’d like more information about how you can get involved click here.

Fans not attending the game can help out through Kicking Goals for Kids. Learn more here.