Main content
6.-AFC-Header-Branding-Bar-[1600-x-160].png

Careers.jpg

Want to work for the Crows?

Career opportunities are posted here.

Marketing Executive

Reporting to the Brand & Marketing Manager, the Marketing Executive is responsible for supporting the marketing activities at the Club. These include developing, implementing and supporting the Club’s long-term marketing strategy, the development of the membership and merchandise marketing strategies, and ensuring results and ROI is understood for all campaigns.

The key responsibilities of this role include

- Advise and assist the delivery of key marketing strategies and tactics, collateral and communications for:

* Membership – design TTL, ATL and BTL marketing campaigns and communications which support member retention and acquisition, and attendance and supporter base growth;

* CROWmania – develop, in conjunction with third party retailer, the marketing plan for the Club’s retail arm for store, online and venue merchandise;

* Digital advertising – recommend marketing opportunities including developing, managing and reviewing business digital and social media advertising and promotion initiatives;

* Oversee and manage production timelines for creative communications and regularly communicate with customers regarding progress;

* Ensure publications are accurate, protect and promote the brand.

- Identify areas of opportunity for market research and conduct projects to uncover consumer insights, industry trends and best practise.

- Manage graphic design jobs from briefing process to delivery of finished art and digital design, which demonstrates innovation and adherence to Club brand guidelines.

- Build and maintain relationships, including working closely with AFC Communications and Digital departments to maintain consistency across all channels.

- Effectively communicate to relevant departments on marketing plans and promotions.

- Use existing communications & mediums to promote and reinforce the Club’s vision, brand values and positioning.

Desired/Essential Qualifications:                            

- Qualifications in marketing, event, business management or administration

- Minimum ten years professional marketing industry experience.

Competencies & Experience:                  

- Professional experience in marketing and executing various campaigns in a fast-paced environment across multiple products.

- Proven experience in strategy and development of integrated marketing campaigns.

- Highly creative, with experience in identifying target audiences and devising innovative campaigns

- Strong strategic thinking with good understanding of customer segmentation and insights into current marketing and media trends.

- Demonstrable experience with SEO/SEM/CRO, database, email, social media, website analytics and/or display advertising.

- Highly developed computer skills, including proficiency in website development, CRM software, Adobe software (including InDesign, Illustrator, Photoshop).

- A clear understanding of the data acquisition process and ability to generate initiatives and campaigns

- Proven client relationship management and communications strategies.

- Ability to innovate and contribute to the development of new marketing initiatives.

- Excellence in teamwork and the ability to work in an environment based on communication and trust.

- Ability to work under pressure and within tight time constraints when necessary, well organised and methodical and can negotiate effectively to achieve key outcomes for all parties.

- Proven ability to present finished work showing attention to detail always.

- Knowledge of membership structures and products would be advantageous.

- Sports industry knowledge would be advantageous.

This position offers the opportunity to join a dynamic sports business that is experiencing growth. A high-performance working culture and a competitive salary and benefits will be offered to the successful candidate.

This position will require work outside of standard business hours, including on game days and various functions and events.

All applicants must apply through SEEK and include a resume and cover letter, addressing the role requirements. Recruitment and shortlisting will commence immediately, role may close earlier than the closing date.

Applications close on Wednesday, 30th October.

All enquiries to Hayley Christiansen at employment@afc.com.au

No agencies.