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Public Relations Executive

Reporting to the Media Manager, the Public Relations Executive is responsible for developing the Club’s profile and reputation through the successful management of public relations activities. 

A key requirement for this role is your strong work ethic, ability to work varied hours and deliver within tight deadlines.

The key responsibilities of this role include: -

  • Develop stories and news items that present an opportunity for media exposure of the Club’s off-field activities and partnerships.
  • Generate and coordinate media exposure for all Adelaide Football Club community programs including foundation and community-related activities, products and literature.
  • Utilise various communications mediums to generate public awareness and inform Club members and supporters.
  • Coordinate promotional plans for Club events, including large-scale fundraising initiatives.
  • Prepare reports on public relations activities.

This role will require work outside of standard business hours including game days and various function and events.

Qualifications: Qualifications in journalism, marketing or communications and media.

To be successful in this position, you will possess the following skills and experience:

  • At least five years’ experience in similar role. Entry-level candidates need not apply for this position. 
  • Excellent written and verbal communication skills.
  • Work to tight deadlines.
  • Knowledge of media production, communication and dissemination techniques.
  • Operational planning and organisation skills, as well as excellent interpersonal skills.
  • Strong understanding of social media and digital trends.
  • A deep understanding of Australian rules football, its terminologies, intricacies and/or the workings of the sports media landscape.

The role involves proactive liaison with all Club departments to ensure awareness of upcoming events and activities, to effectively promote them using external media outlets and other publicity vehicles.

This role is offered as 30 hours per week. Actual working hours will be negotiated with preferred candidates.

This position offers the opportunity to join a dynamic sports business that is experiencing growth and a high-performance working culture. The successful candidate will be offered competitive salary package and benefits.

All applicants must apply through SEEK and include a resume and cover letter, addressing the role requirements.

Applications close on Sunday 7th April.  

Recruitment and shortlisting will commence immediately, role may close earlier than the closing date.

Please direct all enquiries to Hayley Christiansen at

No agencies please.