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The Optus Crows Cup Carnival was developed as a fun and safe environment for high school girls across South Australia to give football a go, get active and introduce them to the female football pathway.

The competition was started by AFLW Crows Co-Captain Chelsea Randall in 2016 and continues to use positive role models like AFLW players to inspire participants to chase their dreams and strive to become an AFLW star.

From humble beginnings with just two carnivals in its inaugural year, thanks to the support from Principal Partner Optus the nine-aside competition continues to go from strength to strength delivering Carnivals in both metropolitan and regional areas.  With Optus support, the Club has been able to reach more regional areas this year than ever before, including Port Pirie, Strathalbyn, Clare, Maitland, Port Augusta and Callington and Mount Gambier.

Each school that registers for the Optus Crows Cup Carnival receives a showbag of goodies for their students and school.