Iconic Australian burger chain Hungry Jack’s has re-signed with the Adelaide Football Club and will remain a key part of the Crows’ on and off field activity for a further five years.

The extension builds on the strong foundation established in 2022 and means Hungry Jack’s will continue to support the Club’s AFL, AFLW and SANFL teams – and its members and fans – until at least the end of 2030.

The renewed partnership will see the Crows and Hungry Jack's deliver special promotions, memorable experiences and plenty of Whopper moments for supporters across South Australia.

Adelaide Football Club CEO Tim Silvers said the extension was testament to the success of the last four years of the partnership.

“Hungry Jack’s has been an incredible partner, supporting our players, supporters, and community initiatives,” Silvers said.

“This five-year extension is a significant show of faith in the direction of our Club, and we thank them for their loyalty and commitment.

“We look forward to continuing to work closely to engage and reward our members and fans as we kick off this next phase of the partnership.”

As part of the new agreement, Hungry Jack’s will have additional branding presence on Crows AFL guernseys, with the logo now appearing on the front of the neckline as well as the back of the jumper.

Hungry Jack’s will also continue to drive excitement on match day with the Whopper Goal promotion at Adelaide home games providing fans with a free Whopper burger for every Crows goal kicked from outside the 50m arc.

A number of restaurant appearances are also planned across the 2026 season, with supporters getting the opportunity to meet their favourite Crows players at their local Hungry Jack’s.

“We’re thrilled to continue backing the Crows as they strive for success in the years ahead,” said Scott Baird, CMO at Hungry Jack’s.

“Our partnership is about more than just footy – it’s about celebrating moments, sharing great food, and connecting with fans across South Australia.”

Community spirit has also been a cornerstone of the partnership, with the Adelaide Crows Foundation and Hungry Jack’s teaming up in support of the Hungry Jack’s Wishmaker campaign which supports Make-A-Wish Australia to make vital wishes come true for critically ill children and teenagers.

Hungry Jack’s was born and bred in Perth, WA in 1971 and first opened its doors in SA in 1972 on Anzac Highway. Since then, it has grown to 54 restaurants across the SA.