The Crows Children’s Foundation will rebrand as the Adelaide Crows Foundation to better represent its support of a wider age group.

The Foundation supports children and youth across a range of programs, from our annual Christmas Party, Growing with Gratitude program for primary aged children, to scholarships and Academies programs for teenagers and young adults.

The change includes a new logo, which retains the iconic Adelaide Football Club tricolours, and is inspired by origami, the Japanese art of paper-folding which will represent the transformative power of sport.

Adelaide Crows Foundation Chair Kate Thiele believes the new brand will better reflect the the direction of the Foundation.

“This rebrand is a true reflection of the Foundation, our values and our ongoing programs which aim to create meaningful change for young people,” Thiele said.

“We are passionate about supporting children and youth and are committed to empowering everyone to reach their full potential and rise to challenges through sport.

“The Foundation has grown significantly since it was founded in 2005, and we believe this new brand is the perfect platform for us to move into our next phase.”

Led by a desire to make a real impact, the Adelaide Crows Foundation helps shape the lives of children and youth by building strength and creating a positive impact.