Premium Adelaide Hills winery The Lane Vineyard has joined the Crows as its Official Wine Partner.
The partnership will see The Lane’s wines poured in Adelaide’s function rooms at its home matches at Adelaide Oval, as well as at key Club events.
For at least the next three years, The Lane will also have naming rights for the Crows’ Premiership Suite which hosts Club functions in the Riverbank Stand of the iconic ground.
Crows CEO Tim Silvers said it was exciting to have The Lane as part of the Club’s key events and milestones, this year and beyond.
“Much like our Club, the team at The Lane have a passion for bringing people together and this collaboration will benefit our existing partners, members and fans,” Silvers said.
“The 2026 AFL season is now just weeks away and we’re thrilled to have the team at The Lane on the journey with us in what is set to be a transformational year for the Club.”[RB1]
The Lane CEO Jared Stringer said the partnership was a natural fit for two proudly South Australian organisations.
“We’re incredibly proud to partner with the Crows and to see The Lane poured at every home game at Adelaide Oval,” Stringer said.
“Beyond the partnership itself, we’re genuine supporters of the Club. We’re looking forward to cheering the Crows on throughout the season — and hopefully all the way to the very end — while sharing our wines with members and fans.”
The Lane produces four signature wine ranges:
- Lane Series
- Gathering Series
- Estate Series
- Heritage Series
Having recently returned to South Australian family ownership, The Lane continues to invest in the future of the estate and in meaningful partnerships that strengthen the community around it.
The Lane is deeply committed to caring for the land that shapes its wines. As a certified member of Sustainable Winegrowing Australia, the team is focused on thoughtful vineyard management, reducing environmental impact and investing in practices that protect the estate for generations to come. This commitment underpins the quality, character and integrity of every wine produced on site.
Just 25 minutes from the city, The Lane is also home to a renowned restaurant and tasting room, and regularly hosts tailored weddings, corporate and private functions, along with a broad range of estate experiences.
