Adelaide has appointed experienced women’s football administrator Bree Brock to a newly created executive management position.

Joining the Crows from the successful Brisbane Lions AFLW program, Brock has been appointed Executive General Manager AFLW following a highly-competitive national recruitment process.

In her time at Brisbane, Brock was part of one of the competition’s most respected programs, with the Lions reaching seven Grand Finals and winning two Premierships.

She has formerly served on the AFLW Competition Committee and she was awarded the industry’s Football Woman of the Year honour in 2018.

Crows CEO Tim Silvers described the appointment as an important one in the ongoing progression of Adelaide’s AFLW program.

“Bree is a highly experienced football executive who is culturally aligned to our values, and she has a proven record of building and maintaining high performance environments,” Silvers said.

“She is highly respected and will form a strong partnership with our newly appointed Senior Coach Ryan Davis, with the pair previously working together at the Lions.

“We must continue to be bold and evolve, and with the talented and hard-working people we have at our Club we are well placed to deliver ongoing success.”

Brock said she was looking forward to working with players, coaches and staff as the AFLW side entered a new era. 

“I’m looking forward to working with Ryan and the team as we build further upon the strong foundations of success already established at the Crows,” she said. 

“I’ve admired the Club from afar since the AFLW’s inception and it’s an exciting prospect to be a part of the future for both the Crows and more broadly women’s football.”

Silvers also thanked Phil Harper who has decided to step away from his role of General Manager AFLW in search of greater work life balance.

Harper will transition into a part-time role with the Club’s recruiting team, working across men’s and women’s talent identification.