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Balfours to partner coaches

MELBOURNE, AUSTRALIA - JANUARY 14: Don Pyke, Senior Coach of the Crows poses for a photograph during an AFL.com.au portrait session at AFL House, Melbourne on January 14, 2016. (Photo: Adam Trafford/AFL Media)
Balfours are the official sponsor of the Club’s coaching team

The Adelaide Football Club is excited to announce long-term Premier Partner Balfours will continue its support of the Club for Season 2016.

The iconic Australian brand has been partnered with the Crows since 1994 and will this year will become the official sponsor of the Club’s coaching team.

Balfours will join Senior Coach Don Pyke and his coaching panel as they strive for success this season.

The extended partnership continues Balfours strong history of supporting South Australian football.

Crows Chief Executive Officer Andrew Fagan said the Club was thrilled to have Balfours on board again for 2016.

“Balfours has a long history in Adelaide and as a proudly South Australian Club we are delighted to continue our partnership,” Fagan said.

“As new Senior Coach Don Pyke and his team start a journey this season, the support of Balfours is greatly appreciated.

“To be aligned with the iconic Australian brand for 22 years is something the Club is proud of and we look forward to growing the relationship in the future.”

A Balfours spokesperson said the continued partnership made sense.

“I’m not sure there is anything more Australian than eating a pie while watching the footy, so we are delighted to continue our relationship with the Crows,” he said.

“Balfours have been baking people happy since 1853 and we have supported the Crows for more than 20 years.

“We have seen both organisations grow over time and we are excited for continued success in Season 2016.”