The Adelaide Football Club is proud to announce a new partnership with Anytime Fitness Australia, which joins the Club as its official Trade and Draft Partner.
The partnership unites two brands committed to helping people perform at their best and is centred on promoting health and wellbeing.
As part of the agreement, Anytime Fitness will have a strong presence across the Crows’ platforms, including LED and superscreen branding on match days, social media integration and branding on the uniform of Adelaide’s list management team during the 2026 Trade and Draft period.
The partnership will also bring supporters closer to the inner workings of an AFL football program through exclusive content featuring Adelaide midfielder and vice-captain Alex Neal-Bullen, who will take on the role of Anytime Fitness Ambassador.
The content will provide fans with a unique look at what it takes to "train like a Crow", showcasing the training habits, preparation and commitment required to compete at the elite level.
Adelaide Football Club CEO Tim Silvers said the partnership aligned with the Club's values and commitment to supporting the health and wellbeing of the community.
"We're thrilled to welcome Anytime Fitness as an official partner,” Silvers said.
"Health and fitness are at the heart of what we do, and Anytime Fitness shares that same commitment to helping people become the best version of themselves.
“The partnership provides a great opportunity to inspire people to prioritise their wellbeing."
Anytime Fitness Australia is the nation’s largest fitness network with over 630 clubs and 780,000 members, including 52 locally owned and operated clubs across South Australia.
"We’re incredibly proud to partner with the Adelaide Football Club - one of South Australia’s most iconic sporting organisations,” said Simon Thompson, Managing Director, Anytime Fitness Australia.
“We share a belief that strength extends far beyond game day and through this partnership we hope to inspire South Australians to move more, train with purpose and experience the lifelong benefits of strength training.
“With 52 Anytime Fitness clubs across the state, we’re excited to make that journey more accessible than ever.”
For more information, visit www.anytimefitness.com.au
