The Adelaide Crows are partnering with one of the world’s largest air carriers with China Southern Airlines signing a two-year sponsorship agreement.

The airline will be prominent across the Club’s large and growing digital platform, as well as home match days where there will be some engaging initiatives for Crows fans.

China Southern Airlines, which began flying to and from South Australia last December, is also the personal sponsor for Adelaide’s coaches.

It has 100,000 employees across the world, operates more than 2000 flights daily to 208 destinations in over 40 countries and regions, and boasts China’s highest safety rating.

Crows Chief Executive Andrew Fagan described the agreement as a significant moment in the Club’s evolution.

“China Southern Airlines is the biggest air carrier in Asia and fourth largest in the world and we are excited to be working with a company of its size,” Fagan said.

“In a competitive environment, we put forward a compelling proposal and it is pleasing to be recognised as a brand and organisation with international appeal.

“We are committed to driving positive outcomes and exploring innovative ways to enhance our partnership and in turn bring benefits to both China Southern Airlines and our Club.”

China Southern Airlines Australian and New Zealand Managing Director Louis Lu said Adelaide’s reputation, professionalism and passionate following were driving forces behind the partnership. 

“We are both large organisations within our respective industries and share a similar passion for what we do,” Lu said.

“Our airline is committed to being part of the South Australian landscape and feel the Crows can help us reach out to as many people as possible throughout the State.”