The Adelaide Football Club has recorded an operating surplus of $5.21m for the AFL financial year ending October 31, 2025.
Strong on-field performance and AFL and AFLW finals participation, loyal support from passionate members and corporate partners, and disciplined financial management underpinned the result.
Speaking at the Club’s Annual Members Meeting, Crows Chair John Olsen outlined a number of key items:
- A 34 percent increase in operating profit to $5.21m (2024: $3.88m);
- Total revenue rose by 10 percent to $68.67m (2024: $62.06m);
- Record membership of 81,067 (2024: 75,477);
- A significantly improved net asset base of $65.38m (2024: $26.02m);
- Average AFL home attendance of 46,470 (inc. Gather Round and finals);
- And maximum investment in both AFL and AFLW salary and soft caps.
“Our financial performance is the result of a whole of Club effort and allows us to confidently invest in our football programs, people and community,” Olsen said.
“We had more than 650,000 people attend our home games and it underscores the united strength of the Crows community and our responsibility to ensure match days are memorable.
“I’d like to acknowledge the support we receive from our members, supporters, corporate and hospitality partners, and thank them for their time, energy and financial commitment.”
There was a total comprehensive profit of $39.36m, driven largely by the recognition of $37.49m in funding related to the construction of the new Thebarton-based headquarters.
With construction of the state-of-the-art $100m-plus facility well advanced, Crows CEO Tim Silvers said the Club’s members had good reason to be excited.
He also added maintaining a strong balance sheet remained a priority during the transformational year ahead.
“Building a new home is critical to the long term success of this Club,” Silvers said.
“We are grateful for the significant support received from all tiers of government, donors, and AFL and we remain focused on managing cashflows and construction costs carefully as the project progresses.”
