Adelaide’s long-standing AFLW partnership with Workskil Australia will continue for another year with the not-for-profit employment services provider extending its commitment.
Workskil Australia, which helps people achieve sustained economic and social self-reliance, has been a Co-Major Partner of the women’s football program since its foundation season in 2017.
Crows CEO Tim Silvers said Workskil Australia had played a key role in the Crows AFLW side becoming a competition pacesetter.
“Workskil backed our AFLW side from day one when there was a shared vision of creating the best women’s football program in the country,” Silvers said.
“Five years later and after two premierships, record-breaking crowds and increasing female participation, their commitment is as strong as ever.
“Our players are incredible role models both on and off the field, and we thank Workskil for giving them an opportunity to inspire others and share their stories of resilience and teamwork.”
Workskil Australia Chief Executive Officer Nicole Dwyer said Adelaide’s players were inspirational role models for young women seeking jobs.
“We are honoured to have been a major sponsor of the Crows women’s team since its inaugural season in 2017,” Nicole Dwyer said.
“It has been a fantastic association and we are excited to sign on for another year with this incredible team.
“The culture of resilience and diversity is perfectly aligned with Workskil and our role in helping people from all walks of life achieve their career goals.
“When Chelsea Randall suffered a concussion in the 2021 Preliminary Final and publicly explained her reasoning for not challenging League rules, she set a wonderful example of humility and leadership.
“It was a powerful message to our young women job seekers to lead from the front in all that they do.”
Dwyer said Crows players had helped promote Workskil’s Women in Construction, Women in Mining and Women in Warehousing programs.
“We love that they play games in the states we operate in,” she said.
“The sponsorship has markedly increased our brand awareness among job seekers and employers all over Australia.
“We will be cheering them on for further success in the upcoming season starting later this year.”